If you are an adventurer, or passionate about fashion, a good pair of sneakers is a must have in your closet. The best part is that these sneakers can be worn with any type of outfit.
When we talk about sneakers, clothing, sneakers and sportswear, there are two brands that come to mind, Nike and Adidas . These are two internationally renowned brands. It is practically impossible for there to be anyone in the world who either doesn't have a pair of these brands, or at least has heard of them.
In this post, we will explore the difference between both brands, taking into account their history and growth.
Although we are almost certain that you already know these two brands, we will still tell you how they came to be.
Adidas History
Adidas is the largest producer of sports goods in Europe and the second largest in the world, behind Nike. Formerly known as “The Dassler Brothers Shoe Factory”, it was founded by Adolf Dassler and Rudolf Dassler in 1924. Its founders were passionate about sport and therefore decided to dedicate themselves to producing footwear for that purpose.
Later, in 1949, there was a disagreement between the brothers and it was then that Adidas was created, managed by Adolf Dassler, and Puma, by his brother, Rudolf, making them the leaders in the field and, consequently, each other's biggest competitors. other.
Adidas got its name from the combination of Adolf Dassler's two names, while the three rich women's logo was purchased from another footwear company.
Between 1970 and 1980, the company continued to grow, managing to implement sustainable measures and technologies. From that date until the 2000s, Adidas managed to expand into the international market, gaining the necessary positioning to become one of the renowned brands it is today.
He created models that went down in history, such as the Stan Smith , the Superstar , the Ozweego , the Gazelle , among others.
Nike History
Nike is an American multinational leader in the production and supply of sports footwear and clothing. Originally known as “Blue Ribbon Sports”, it was founded by Bill Bowerman and Phill Knight who was an athlete in 1964 before founding Nike in 1971. The name was taken from Nike, the Greek Goddess of victory. The company was initially created to be a distributor for a Japanese footwear company, Onituska Tiger.
The company sold 1300 pairs of Japanese running shoes, with a gross revenue of 8000 dollars. Although Nike's first slogan was “There is no finish line”, they quickly changed it to “Just Do It”, which remains to this day.
Nike experienced rapid growth in the 1970s and 1980s with the introduction of the technology initiative, air cushioning, which gave rise to the famous “Air” line, as well as the “Just Do It” marketing campaign. From the 90s until the 2000s, the company continued to grow exponentially until it became number one.
He created models that went down in history, such as the Air Force , the Dunk , the Jordan , among others.
Team Adidas or Team Nike?
Now that you know a little about the history of both brands, it's fair to understand what differentiates them and understand why some people like one more and others like the other more. It should be noted that we will focus this choice based only on sports footwear.
Much of this division has to do with technology in the manufacture of Sneakers. Adidas believes that quality is better than quantity and gives more importance to consumer satisfaction. The brand is concerned with understanding the needs of athletes and the comfort they need to carry the footwear they produce.
An example of this is the Ultra Boost model, which focuses on a full-length midsole, which gives the sensation of stepping on a cushion during use. The focus of this model is clearly on comfort, which consequently provides more energy with each step.
Nike uses lighter materials to make its sneakers the lightest in the world. They are made of polyester, rubber and cotton. They use ZoomX technology so that customers can experience a good pace when they run. Nike sports shoes have holes in the toecap to make them breathable and hygienic for your feet.
Now that you've read everything about Nike and Adidas, you can answer the burning question: Are you team Adidas or team Nike?
Tell us in the comments! :)