Despite looking like a recent addition from New Balance, the 550 has been around since 1989, when it was launched as the latest addition to the basketball shoe market. The 550 at the time had a robust silhouette and design elements that recalled the aesthetics of graffiti culture and pop art.
Three decades after its original launch date, theNew Balance 550 (a relic of New Balance's small approach to the basketball market) was reestablished.
Teddy Santis , founder of Aime Leon Dore , became known for rediscovering the style after finding an old image of a mysterious basketball shoe. Word spread and, fueled by the retro sneaker craze of the 1980s, the 550 quickly began to attract attention.
New Balance lived up to expectations and quickly rebuilt the sneaker from scratch in collaboration with Aime Leon Dore .
This new model follows a line with a white leather upper, laces in the same tone and touches of various colors, depending on the model.
The truth is that the New Balance 550 has been a fashion icon in recent years. Many thought that, like the first time, they would be just passing sneakers. However, these sneakers have won the hearts of everyone looking for style, versatility and a touch of nostalgia.
Regardless of the time of year, the 550 is always a safe bet. Their ability to adapt to any look is incredible. With a casual street style and a construction made of premium materials, these sneakers are more than just footwear, they are a fashion piece that will stand the test of time. The New Balance 550 Green are, without a doubt, the best-selling, although the New Balance Black and White are not far behind.
Now that we've explained the emergence of the New Balance 550 and its success in the fashion world, we're going to give you some care tips and technical details of this New Balance model.
Care to take
These care tips are not exclusively for use on this model. You can use it on any model.
First, you should store your sneakers in a dry place with some air ingress, preventing them from gaining moisture.
Always keep your sneakers away from heat sources and avoid exposing them to high temperatures.
Clean your sneakers regularly, especially after walking on surfaces that make your sneakers more dirty, such as damp earth or even mud.
Technical details
These sneakers have an ortholite insole, which provides comfort and moisture control.
Made from synthetic leather with a mesh upper, to be durable and have a sporty look.
Rubber sole to keep your feet firmly planted on the ground, and of course, to be more durable.
After this post, if you still don't have your New Balance 550, we bet this will be the perfect excuse to buy some. You know, if you want to see all the colors and sizes of the New Balance 550, just go to our website, or click here .
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